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#peoplenearby

influencer marketing campaign

Badoo underwent a massive rebrand in early 2017, completely transforming the app and developing a new marketing angle.

Through collaborating with influencers on sponsored content, the #peoplenearby campaign highlighted the 'People Nearby' app feature, generated brand awareness and increased app downloads. 

@fatherkels
@djtigerlily
@makeupbymichaelfinch
@taramilktea
@brittney_saunders
@jaibrooks
@zacwhiteee
@elletayla
@lilymaymac
@jamiezhutv
@amyjanebrand
@nicolethorne
@rosannaarkle
@haylsa
@kristenhanby
@megan.leto.marx
@jadekevinfoster
@emileehembrow
@mimi.mimsy
@jackson.groves
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